12th of May, 2025

Art Without Object

Samuel de Sousa

Bachelor’s student in Design at FAAP

May Ly Kassin Erh

Bachelor’s student in Design at FAAP

"They are capable of recognizing syntax and recombining statements, but they cannot grasp the pragmatics of living contexts because that depends on the experience of a body. Such experience is impossible for a brain without organs. Sensory organs constitute a source of contextual and self-reflective knowledge that the automaton lacks."

In the context of the dematerialization of contemporary art, this transformation involves both how art is produced and how it is perceived. Taking Franco Berardi’s reflections into account, especially when applied to contemporary art, one can say that while the automaton is efficient in objective and syntactic domains, it is flawed and insufficient when it comes to ambiguity, pragmatics, and subjectivity. Art, therefore, emerges as a phenomenon that engages with a broader historical and interpersonal context.

The relationship a human being has with a work of art—whether in its creation or interpretation—stems from the entirety of their sensory organs and from lived experiences that span both past and present. In a context where “digital technologies have created the conditions for the automation of all social interactions,” contemporary art increasingly emphasizes subjectivity and concept over physical materiality.

Lucy Lippard and John Chandler discuss how conceptual art shifts the focus from physicality to the idea itself, suggesting that the physical object often serves merely as the final outcome of an already completed thought process. This marks a broader movement toward the predominance of concept and intellect over material presence and visual impact.

In this framework, art transcends its traditional role as a tangible object and assumes a critical and relational function. Its result is not necessarily a physical artifact, but rather a feeling, an idea, a provocation, or a fleeting moment in which the expectations of social relationships are altered by the work—inviting the viewer into an intellectual and aesthetic engagement.

Thus, dematerialization reflects both a shift in artistic processes and an adaptation to a digitally mediated environment. While automatons may be able to simulate certain human abilities, contemporary art reaffirms the essential role of subjectivity and intersubjectivity—qualities that uphold the uniqueness of human experience. As Duchamp famously stated: “Art is a game between all men of all ages.” In this sense, art either resists total mechanization or subverts it, using it to emphasize the importance of human sensitivity and experience—creating, within the realm of electromechanical exchanges, a kind of oasis.

Samuel de Sousa

Bachelor’s student in Design at FAAP

More Articles

Historical and Social Overview of Design

The concept of “when design ends” is a thought-provoking question that challenges traditional perceptions. In reality, design is an ever-evolving process that often has no definitive endpoint. Each project undergoes continuous iterations, influenced by feedback, trends, and technological advancements. As designers, we must embrace the fluidity of our work, understanding that perfection is a moving target. Ultimately, the end of a design project is often just the beginning of a new phase of refinement and improvement.

Historical and Social Overview of Design

The concept of “when design ends” is a thought-provoking question that challenges traditional perceptions. In reality, design is an ever-evolving process that often has no definitive endpoint. Each project undergoes continuous iterations, influenced by feedback, trends, and technological advancements. As designers, we must embrace the fluidity of our work, understanding that perfection is a moving target. Ultimately, the end of a design project is often just the beginning of a new phase of refinement and improvement.

Historical and Social Overview of Design

The concept of “when design ends” is a thought-provoking question that challenges traditional perceptions. In reality, design is an ever-evolving process that often has no definitive endpoint. Each project undergoes continuous iterations, influenced by feedback, trends, and technological advancements. As designers, we must embrace the fluidity of our work, understanding that perfection is a moving target. Ultimately, the end of a design project is often just the beginning of a new phase of refinement and improvement.

Echoes of Punk: The Georgian Scene

We are proud to announce that Edward Hugo has been listed for Site of the Day (SOTD) by Awwwards. This prestigious recognition highlights the exceptional creativity and technical prowess behind his latest project. Edward’s innovative approach to design, coupled with meticulous attention to detail, has set a new benchmark in the industry. Being nominated for SOTD is a testament to his hard work and dedication. We congratulate Edward on this well-deserved honor and look forward to celebrating more achievements with him.

Echoes of Punk: The Georgian Scene

We are proud to announce that Edward Hugo has been listed for Site of the Day (SOTD) by Awwwards. This prestigious recognition highlights the exceptional creativity and technical prowess behind his latest project. Edward’s innovative approach to design, coupled with meticulous attention to detail, has set a new benchmark in the industry. Being nominated for SOTD is a testament to his hard work and dedication. We congratulate Edward on this well-deserved honor and look forward to celebrating more achievements with him.

Echoes of Punk: The Georgian Scene

We are proud to announce that Edward Hugo has been listed for Site of the Day (SOTD) by Awwwards. This prestigious recognition highlights the exceptional creativity and technical prowess behind his latest project. Edward’s innovative approach to design, coupled with meticulous attention to detail, has set a new benchmark in the industry. Being nominated for SOTD is a testament to his hard work and dedication. We congratulate Edward on this well-deserved honor and look forward to celebrating more achievements with him.

Nostalgia in Modern Branding

Emerged as a powerful tool in modern branding, resonating deeply with consumers. By tapping into fond memories and emotions, brands can create a strong connection with their audience. This trend leverages retro aesthetics, familiar themes, and classic design elements to evoke a sense of comfort and familiarity. In a rapidly changing world, nostalgia offers a reassuring link to the past. As a result, many brands are incorporating nostalgic elements into their identity to stand out and forge lasting bonds with customers.

Nostalgia in Modern Branding

Emerged as a powerful tool in modern branding, resonating deeply with consumers. By tapping into fond memories and emotions, brands can create a strong connection with their audience. This trend leverages retro aesthetics, familiar themes, and classic design elements to evoke a sense of comfort and familiarity. In a rapidly changing world, nostalgia offers a reassuring link to the past. As a result, many brands are incorporating nostalgic elements into their identity to stand out and forge lasting bonds with customers.

Nostalgia in Modern Branding

Emerged as a powerful tool in modern branding, resonating deeply with consumers. By tapping into fond memories and emotions, brands can create a strong connection with their audience. This trend leverages retro aesthetics, familiar themes, and classic design elements to evoke a sense of comfort and familiarity. In a rapidly changing world, nostalgia offers a reassuring link to the past. As a result, many brands are incorporating nostalgic elements into their identity to stand out and forge lasting bonds with customers.